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GEO is SEO with one extra job: getting cited inside AI assistant responses. The 2023 paper that coined the term tested 9 content interventions. Four worked strongly, three gave moderate gains, and two flatlined or backfired, including classic keyword stuffing.
Most sites should allow AI training crawlers in 2026: invisibility in AI assistant answers now costs more than uncrawled-for-training saves. Here is the per-provider breakdown (GPTBot, ClaudeBot, Google-Extended) and the robots.txt for each realistic decision.
The famous downtime cost numbers (Gartner's $5,600/min, IDC's $1M/hour) come from enterprise IT surveys that rarely apply to most sites. Here is where each one comes from, why it overstates the cost for most businesses, and a calculation framework that does apply.
Picking an uptime check interval is not a question of "as fast as your plan allows." It is a question of which failure mode you are catching and how fast the world needs to know it is broken. Here is how to pick by impact, plus the alert latency math vendors rarely show.
Three small files with three different jobs. robots.txt controls who crawls, sitemap.xml maps what to crawl, and llms.txt curates what AI assistants read first. Get the mental model right with minimum-viable examples and the mistakes that confuse them.